IMPACT
Imagine a day like any other.
Everything feels normal—until a sudden, blinding white flash engulfs your vision.
In just seconds, the world around you disappears. An atomic bomb has been detonated.
What would you do?
What decisions would you make?
How would such an event affect you?
Our Interactive Exhibition Impact, immerses users in this exact scenario. It invites them to make choices, reflect on their reactions, and confront the profound impact of nuclear warfare on individuals and society.
At the same time, it draws attention to our current global reality—highlighting the ongoing threats and tensions surrounding nuclear weapons. The goal is to foster awareness, provoke critical thinking, and spark conversation.
Everything feels normal—until a sudden, blinding white flash engulfs your vision.
In just seconds, the world around you disappears. An atomic bomb has been detonated.
What would you do?
What decisions would you make?
How would such an event affect you?
Our Interactive Exhibition Impact, immerses users in this exact scenario. It invites them to make choices, reflect on their reactions, and confront the profound impact of nuclear warfare on individuals and society.
At the same time, it draws attention to our current global reality—highlighting the ongoing threats and tensions surrounding nuclear weapons. The goal is to foster awareness, provoke critical thinking, and spark conversation.
Collaborators
Philipp Roser and Leon Burg
Timeframe
Mar. - Jul. 2022
My Role
Concept, UI Design, Film Editing
Storytelling
We created four fictional but research-based scenarios, each imagining different ways a nuclear event might unfold. By comparing these, we analyzed how individual experiences could vary depending on location, timing, and chance.
From these, we selected one story to develop in greater depth.
Interaction Device
The result was The Cube—a six-sided object positioned on a podium beneath the projection. Each of its sides is unique, offering both symbolic and functional potential.
We chose the cube for its dual nature: it can be rolled to introduce randomness—reflecting the unpredictability of real life—or deliberately placed on a specific face, representing conscious decision-making.
From the start, our goal was to explore the tension between fate and agency. The cube, with its blend of chance and choice, became the perfect medium to bring that concept to life.
3D Model of the cube
Context of use
Each session offers a unique, personal journey shaped by the user’s choices. Like a “choose your own adventure,” the installation simulates the moments following a nuclear detonation, asking:
What would you do?
Through an external interface, participants make decisions that influence their path—while moments of unpredictability remind them that not everything can be controlled.
Visual Design
Many of the illustrations are subtly animated to capture attention and add complexity to the visuals without being distracting. These animations also help communicate key elements of the story.
During interactive moments, statistics are presented, allowing users to match patterns on the cube with those on the screen. This additional layer of factual information—such as survival chances, radiation levels, and blast radius—deepens the user’s understanding of the event.